The Ooni of Ife. Ojaja II National Image Sustainable Agricultural Empowerment Training Scheme in the South West States of Nigeria for 6,000,000 Youths.

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His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi .The Ooni of Ife. Ojaja II National Image Sustainable Agricultural Empowerment Training Scheme in the South West States of Nigeria. Is premeditated in line with the Federal Government’s transformation agenda for employment creation, economic empowerment and self–sufficiency, particularly among the youths in all southwest states.

It is themed: “Agriculture Development: Panacea to economic growth and Employment Generation”.

The objectives of the Agripreneurs scheme is to train 3 Million less-privileged in basic agriculture skills, liaise with other youth groups, and solicit their involvement as potential out-growers and satellite agribusinesses.

As Agripreneurs develop expertise in various business operations, they are encouraged and assisted to develop detailed business plans and loan applications for submission to commercial lenders. Departure packages may be arranged for the most promising of these ventures to assist in start-ups and improve their credit-worthiness, depending upon the availability of funds.
These spin-off agribusinesses generate employment and link to out-growers and markets forged by the Agripreneurs, stimulating positive feedback within the larger farming community.

10 million youths enter Africa’s labor market annually. Youth is defined as people between the ages of 15 (exclusive) and 35 (inclusive). By 2020, three of four Africans will be, on the average, 20 years old. The youth unemployment rate in sub-Saharan Africa is about 12 per cent. Only 16 per cent of youths have a ‘wage job’, while 62 per cent work on family farms and 22 per cent in household enterprises. At the USD 2.00/day level, the working poverty rate was about 64 per cent in 2013.

Our organising committee, in full endorsement and partnership with the Federal Institute of Industrial Research (FIRO Consult), Lagos State government, FADAMA II, Small and Medium Enterprises Development Agency (SMEDAN), Agripreneurs, Media Community and Agro Exporters, is dedicated to drill young less-privileged on:-
1. Cassava Flour Production
2. Rice production
3. Wheat Processing
4. Fish farming
5. Mechanized Garri Production
6. Vegetables
7. Instant Pounded Yam Flour Production
8. Bread and Confectionery Baking (Cassava)
9. Fufu Flour Production from Cassava
10. Edible Mushroom Production
11. Fruit Juice Production from Nigeria Fruits
12. Zobo Drink Production and Preservation
13. Palm Wine Bottling and Preservation
14. Smoked Fish Production
15. Cassava Starch Production
16. Kunu Drink Production and Preservation
17. Plantain Flour Production
18. Cassava Chips Production
19. Black Soap Production among others, with exportation.

To a large extent, the Agripreneurs interns are versed in agricultural production skills, especially those who graduated from Faculties of Agriculture, but they lack realistic training in marketing and entrepreneurship. We have developed a curriculum in agribusiness training that is being formalised into a suite of training materials. The elements of this training fall into nine topics and accompanying subtopics as follows:
1. Agripreneurial perspectives: creativity and innovation, opportunity analysis, team
work and leadership, rural transformation.
2. Developing a business model: creative value, crafting business models, value chain innovations, new experimentation.
3. Discovering the customer: customer segments and archetypes, value propositions, product features.
4. Customer analysis: start-up environment, product fit and refinement, market traction, scaling sales to demand.
5. Commercialisation strategies: value chain positioning, judging commercial potential, commercial due intelligence.

6. Feasibility assessment: industry knowledge, demand conditions, product lifecycle, competitive advantage.
7. Creating a marketing strategy: marketing mix, promotion and placement, pricing and sales forecasting, intellectual property considerations, direct and channels sales.
8. Business plan preparation and case presentation: defining the business plan, authoring the business plan, keys to growth, conveying business propositions.
9. Financing start-ups: early sources of capital, start-up financial issues, identifying investors, legal framework for investment, negotiation with investors.

The template is strategically crafted to usher in the unemployed population back to form, using their energy to build a sophisticated Agribusiness value chain across the Southwest states in Nigeria, thereby creating more job for our youths, feed the nation, produce industry-specific standard raw materials for industries, as well as produce surplus branded Ojaja II agricultural produces for export to strengthen the naira.

The training is scheduled for October 14, 2017, in Osun State, before moving to other Southwest states to usher in the other phase of the project.

Targeted Co-sponsors are:-
– Ogun State Government
– Oyo State Government
– Osun State Government
– Ondo State Government
– Ekiti State Government
– Southwest Legislators
– Southwest Local Government
– Corporate Bodies
– Media communities
– Embassies/High Commissions
– Government bodies
– Development Banks




His Imperial Majesty, Ooni Adeyeye Enitan Ogunwusi (Ojaja II) flagged off five licensed Cooperative societies as part of his Widows Empowerment Program , which was initiated.

Ooni Ogunwusi addressed in excess of five thousand widows from across Ifeland including Modakeke,  appealing  to the well-to-do people in the society to assist the government in eradicating poverty facing the downtrodden in the country especially widows.

The Cooperative initiative was developed to empower the widows for a self-reliance and will not stop His Imperial Majesty from continuing his  monthly donation of   50 to 100 bags of rice and cash to the widows ,as part of the ongoing  plans to banish hunger among the widows. Additionally, the sum of ₦2.5 million has been deposited  in Olofin Microfinance Bank, Ile-Ife as a take-off grant to enable the widows have access to loans to fund their businesses.

Ooni Ogunwusi reminisced, “The thought of empowering the widows struck me when I ascended the throne. Some widows came to me and present some gifts. Their kindness, in spite of their poor economic state touched me. I was surprised that they could still think of honouring me. When I informed my chiefs and some elders about my plan, they screamed and said to me that the widows were many but I made them understand that God is always in control.”

There are five corporative societies, which will form a union under which the widows would be grouped along the line of their occupations or clusters. Olokun, Osara, Yeyemolu, Moremi and Yemoo Cooperative Credit Societies.

The Managing Director of Olofin Microfinance Bank, Mr. Toyin Olufolahan, added the comments that :

“We are doing the programme in collaboration with the Central Bank of Nigeria particularly, under one of its interventionist programme.

“Before anything can be released by the CBN, they always want to know what you want to procure; how you want to procure it and from which manufacturer will you be getting it from.”




The Director-General/CEO, Federal Institute of Industrial Research Oshodi led a delegation of FIIRO management team on courtesy visit to the Ooni of Ife, His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, Ojaja II.  The DG/CEO in her opening remarks congratulated the Ooni of Ife on his installation as the Ooni of Ife and wishes him divine wisdom as he leads the entire Yoruba Kingdom.

She commended the Ooni for His economic empowerment initiative for youth and women most especially the widows through the Ife Youth Agropreneurship Programme with emphasis on agriculture and agro-processing.

Commenting further, the Dr. (Mrs.) G.N Elemo said this initiative could not have come at a more appropriate time than now when the federal government is focusing on agriculture and agro-processing to diversify the national economy in the wake of dwindling oil revenue. She was of the opinion that this great intervention by His Imperial Majesty will go a long way at addressing the problem of economic recession in the country, create sustainable employment and alleviate poverty. The DG/CEO presented a brief on the activities of the Institute since inception in 1956. She said the Institute has developed over 250 technologies since inception and has worked virtually on all agro-commodities in Nigeria processing them to shelf stable products for commercialization by the micro, small, medium and large enterprises. Dr. (Mrs.) Gloria Elemo said that the Institute would give technical support to ensure the success of the Ife Youth Agropreneurship Programme.

His Imperial Majesty in his response said that his believe in a better Nigeria is reaffirmed by the presentation by the DG/CEO FIIRO and assured that Nigeria will recover from the present economic challenges. He said he had wondered how the Ife Youth Agropreneurship Initiative would achieve success but he has seen a perfect partner in FIIRO to achieve his dream for the Initiative.  The Ooni promised to be a mouth piece for FIIRO and to market the Institute where it matters both home and abroad. He further said that the country need to engage its citizens, particularly the youths in human capacity building and empowerment programmes to be able to achieve the expected economic growth.

Oba Ogunwusi commended the DG/CEO and the management team for the good work and the readiness to partner with the palace on the proposed economic empowerment programme. He urged local, state and federal government to partner with FIIRO to ensure rapid industrialization of Nigeria through promotion and utilization of indigenous technologies. His Majesty advised Nigerians of all cadre both low and high to patronize made in Nigeria goods so as to reduce dependence on imported goods, stimulate local production, and conserve foreign exchange.

In his concluding remarks, His Imperial Majesty gave his Royal blessing to the Institute, promised to engage the Institute annual on the Ife Youth Agropreneurship Summit. Earlier, the DG/CEO FIIRO presented a plaque to His Imperial Majesty as a mark of honor to register the visit of the Institute to the palace. The Ooni in return presented a large portrait of an African woman to the DG/CEO, Dr. (Mrs.) G.N Elemo and proclaimed her “Mama Africa”.